The International Baby Food Action Network
is a coalition of more than 150 groups in over 80 countries, developing and industrialized. IBFAN works for better child health and nutrition through the promotion of breastfeeding nad the elimination of unethical marketing of infant foods, feeding bottles and teats. IBFAN helped to develop the WHO/UNICEF International Code Marketing of Breastmilk Substitutes and is determinated to see it implementedglobally as the "minimum" international standar.
Breacking the Rules, Stretching the Rules 1998
Breaking the Rules, Stretching the Rules 1998, a Worldwide Report on Violations of the International Code of Marketing of Breastmilk Substitutes (1981), is based on the results of the second IBFAN Monitoring Project, IMP II, conducted during 1997.
The Report was compiled and edited by Ellen Sokol, Shanti Thiagarajah and Annelies Allain, of the International Code Documentation Centre (ICDC).
Much help was received in the data analysis from: Dr Fernando Vallone (Argentina), Cintya Lopez (Bolivia), Andre Nikiema (Burkina Faso), Dr Pilar Rodriguez (Colombia) and Carmencita [Menchi] Velazco (Thailand).
Special thanks go to the IMP II monitors and coordinators around the world.
Breaking the Rules, Stretching the Rules 1998
is available in French & Spanish version
© IBFAN Penang, January 1998
Any part of
this publication may be reproduced provided
it is not taken out of context and the source is fully acknowledged.
Kim Jai Ok
(South America - Southearn Cone)
Juna Manuel Luna
(South America - Andean Region)
Ruth Elena de
(Central America & Mexico)
Layout: William Chow,
Database Design: Debi Tossey-Schmeiss
Photograpy: Steven Tan
Production: Viknesh Balan
P.O. Box 19
Penang 10700, Malasia
This publication is dedicated to babies everywhere
Main | Introduction | Executive
Summery.| Promotion through
the Health Care System | Promotion to the
Labelling | Feeding Bottles and Teats | Stretching the Rules | Appendix